Today more than ever, companies are embarking on agile co-creation methods to complete & win in the marketplace.
Co-creation processes, such as research spirits, LearningConnect and Consumer Closeness programmes all involve engaging & collaborating with your end consumers.
Launchpad design, recruit and facilitate co-creation sessions that fosters collaboration and deep consumer understanding across multi-functional teams
We conduct co-creation projects that incorporate a range of research objectives typically spanning:
Brand Development Studies;
Purchase Decision Studies; understanding key decision influencers across different consumer profiles
Perception & Attitude Studies; deep dive into the perceptions & attitudes of different consumer profiles
Customer Journey Studies; mapping & understanding the full customer journey of different target profiles
Proposition Development Studies
Media & Marcoms Studies
6 BENEFITS OF CO-CREATION
Enables the consumer voice to be heard throughout the development process; increases confidence that internal decisions & ideas are not being created in a vacuum